Good Soil Agency spent time with the agency principals to understand their customers, process, competitive landscape, and how they now fit into it. This process uncovered how their business operated, so that we could map their new site to their business goals.
After assessing their users’ journey and personas, we aligned these profiles with an information architecture and design that dovetailed into their brand positioning and style guide. This enabled them to now more quickly tell their story and increase customer conversions.
A fully responsive, world-class UX/UI built on the WordPress platform, incorporating integration with Sage – an online catalog platform – providing core functionality, e-commerce, and lead generation capabilities. This design strategy supports a contemporary digital experience, expertly matched to their brand, allowing Paperclip to accurately reflect the ownership of their category.
Their online presence is now a perfect fit for their operation and extends the Paperclip brand beyond the reach of their competition.