The Original, Ronald McDonald.

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Time changes things.

What was the focus group like for this one? Where was the research? Gut check, anyone?

The original Ronald McDonald wouldn’t pass muster in 2014, even as a Silicon Valley app hoax. Which is fine. A lot changes in 50+ years. The key thing here is to be aware when you need 1) a freshening up 2) a rebrand 3) a new positioning. Don’t miss out on opportunities b/c your look is dated. Maybe you could make it ironic, but why make your customers work so hard?

Keep it fresh. Keep it relevant.

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