Since the holiday promotion window was fast upon us, we dove in quickly to hit their media deadlines. After completing our discovery phase, which included stakeholder input, a survey of their current advertising executions, and a review of their detailed creative brief, Good Soil Agency began developing the targeted creative executions.
We needed to drive home their messaging, while adhering closely to a detailed brand guide, keen creative direction, and stringent banking regulations.
In less than six weeks Good Soil Agency concepted and created over dozen digital display ads, cinemagraphs, and gifs for placements across UVA Credit Union’s service area. The creative included placements for external websites, UVA Credit Union’s home page and onsite branch locations, Facebook, direct mail, posters, and regional print magazines.
With this swift effort, UVA Credit Union was able to meet their deadlines and present a clear, targeted promotional campaign advertising their holiday credit card financing options to millions of potential customers.