Hoaxes are hot right now, they’re a trend.
Dare I say meme? Production values, ideas, and no shortage of derision are driving these forays, especially, when it comes to tech. Maybe it’s about getting that hot flash of earned media? Maybe “mockvertising” is taking the social swipe at gullibility, valuations, the quick acquisition game?
And then, maybe SNL skits have come full circle. Stranger than fiction.
What’s your idea, your brand’s pillars, and is this option a good move for you or your clients? If so, prepare for a wide range of results and learn to be a happy with any of them.