We’re proud to announce our recent project with Specialty Foods Group, Kentucky Legend, to help them launch a new line of premium hams.
Based in Owensboro, KY, Specialty Foods Group is a leading producer of premium meat products. They needed a fresh start to a new line of artisanal hams. We did an extensive study of their existing products and a deep dive into a brand exploratory to develop the most powerful and ownable positioning to ensure maximum market impact.
Good Soil Agency provided the branding, packaging design, point of sale design, photography, and advertising for their emerging product line.